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Welcome to the Fall 2020 edition of In-House Insights, ZOLL’s quarterly in-house agency newsletter. This quarter, we’re highlighting some new videos and webpages, and we bust an MCN myth. You’ll also find some useful tips from the integrated marketing services team to help improve workflow. If you have questions or would like to suggest a topic to include in the next edition, please email them to Marketing: marketing@zoll.com
54% of survey respondents said they didn’t trust banner ads. Additionally, 58% of users say they don’t click on ads because they aren’t relevant and 57% are concerned about security and privacy. (BannerSnack)
91% of email users have unsubscribed from a company email they previously opted-in to. (HubSpot)
People retain 65% of the information when paired with imagery, and only 10% without. (Brain Rules)
More than half of people who use social media to fill up their spare time (known as “social browsers”) also research products though social media. (GlobalWebIndex)
Q1 2020 Digital Marketing Dashboard
As a marketer, you understand the importance of using data. The Q1 FY20 Dashboard offers an amalgamation of data to help you make better decisions. Take a moment to view the dashboard and draw insights for improving your marketing efforts. View here.
New Electrode Finder!
The Digital team launched the new-and-improved U.S. electrode finder last month, with thanks to the Design team for their help (International electrode finder coming soon). Check it out and share it with your customers.
New TBI Dashboard Video
Learn how ZOLL® products help militaries around the world manage traumatic brain injury (TBI) patients in our new video. View the video now.
New Corporate Overview Video
After months of hard work, the new corporate overview video is finally complete! The video sums up all our divisions and products in under 10 minutes — not an easy feat!
Special thanks to Laura Elliott for spearheading the project and to Taylor Gibson for all her animation work.
SuperSaturated Oxygen Therapy (SSO2) is an exciting new technology. The Therox SSO2 webpages are now live on the U.S. website along with a host of rebranded collateral, including a white paper, infographic, product guides, and sell sheets. The new collateral can be found at the ZOLL Resource Center (ZRC). Just type “Therox” into the search bar.
ZOLL AED 3® Launches in the U.S.
After a great deal of patience and hard work, the ZOLL AED 3 has officially launched in the U.S.! The launch included demo videos, webpages, social media posts, a press release, and collateral. It can all be viewed on the ZRC.
Don’t Forget the CTA
When creating a post for social media, don’t forget to include a call to action (CTA). A few simple words like “watch the video” or “register now” will guide your reader further down the marketing funnel. And be sure to include plainly stated CTAs on landing pages too. Your landing page content should give the reader a clear and compelling reason to fill out the form.
Video Tip
Want video analytics from HubSpot? Make sure your video files are in the MP4 format, or HubSpot won’t be able to provide important analytics on who and when your videos are viewed.
Source Code Basics
Be sure to enable your source codes as active. Inactive source codes can’t be linked to HubSpot campaigns or forms.
Are You on the ZRC?
The ZOLL Resource Center is your hub for ZOLL marketing collateral. Check out the ZRC to get ideas and to see what your marketing colleagues have created. Contact Alexis Crawford to get your ZRC access.
MYTHBUSTER
Myth #9: It’s OK to swap graphics in MCN-approved materials. Reusing MCN-approved collateral saves time. But don’t forget: Changing an image requires new MCN approval — even if the copy is unchanged.
Got a tip to share or a question you’d like answered? Email them to Marketing: marketing@zoll.com, and we’ll include them in the next issue.
