Welcome

To all of our valued distributor partners and manufacturer representatives, welcome back to The Beat.

We are excited to announce some new additions and updates to our team, a focus on CPR Awareness week (June 1–7), and our quarterly highlight, ZOLL Gives Back.

Since our last communication, we are excited to introduce Andrew Montana as Channel Partner Manager covering the states of California and Hawaii. Andrew comes to us with over twenty years of experience in the medical distribution business. He previously worked for Miltex selling surgical instruments, and prior to that he was a sales representative for Burdick selling cardiac devices. He can be reached directly at (949) 940-5756 or amontana@zoll.com.

Ryan Peck has also joined our team as Channel Partner Manager; his territory includes Georgia and the Carolinas. Ryan comes to us from MedPro Associates, where he was an independent manufacturer’s representative for five years. During that time he represented market leaders, including ZOLL®, in both primary and long-term care segments, providing support to both core distribution partners and end users. He can be reached at (770) 315-2903 or rpeck@zoll.com.

We are also pleased to share that Michael Chalifoux and Tommy Anderson have been promoted to Area Managers for the North America Public Safety Team. Both will be responsible for managing, supporting, and growing our distribution business with seven direct reports; Michael will be responsible for the eastern area, and Tommy will manage the West.

In addition, Kate Brennan is moving to a new marketing position within our AED/PAD team. In Kate’s new role as Global Marketing Specialist, she will be working directly with channel marketing and marketing communications to support our distribution marketing efforts. She will also act as a global conduit and resource to ensure our AED marketing materials and best practices have continuity worldwide. Kate can be reached directly at (978) 421-9643 or kbrennan@zoll.com.

We are also happy to introduce you to Matt Woodmansee, who will take over Distributor Support from Kate Brennan. Matt will now act as the overall daily contact for all sales and distributor support inquiries. He comes to us from Coca- Cola Bottling NE, and he graduated from the University of Tampa in 2014 with a BS in Sports Management. Please begin directing all your sales support questions to Matt via email at mwoodmansee@zoll.com or by phone at (978) 421-9797. You can also reach him at our main distributor support line and mailbox: (888) 851-8584 or distributorsupport@zoll.com.

Please join us in welcoming Andrew, Ryan, and Matt; and in congratulating Michael, Tommy, and Kate in their new roles!

We hope that you continue to find our newsletter insightful and informative and that our topics help you in your conversations surrounding AEDs. Should you have any questions or subjects that you would like to see more of, please feel free to email us at distributorsupport@zoll.com.

Main Article

CPR and AED Awareness Week

June 1 marks the ten year anniversary of National CPR and AED Awareness Week. This annual event focuses on fostering awareness with a continued emphasis on educating how high-quality CPR with the use of an AED can save more lives, as well as making AEDs more publicly accessible.

Each year more than 350,000 out-of-hospital cardiac arrests occur in the United States.¹ If CPR is performed in the first few minutes of cardiac arrest, it can double or triple a person’s chance of survival. If a person goes into sudden cardiac arrest, first check for responsiveness. If the victim is unresponsive and not breathing, immediately call 911, have someone get an AED and begin CPR.

Below are some key recommendations from the American Heart Association 2015 Guidelines on how to achieve high-quality CPR:

1. Depth: Good compressions are essential to move blood through the body to protect vital organs. The American Heart Association (AHA) recommends a depth greater than 2 inches, but not more than 2.4 inches. Oftentimes, the unexpected heroes who have jumped into action will question themselves and wonder if their compressions are reaching the suggested depth. ZOLL’s integrated Real CPR Help® technology will guide rescuers with audio and visual prompts, telling them to “Push Harder,” or lead them with positive reinforcement and confidence, saying that they have achieved “Good Compressions.”

2. Rate: Once rescuers have begun CPR at a depth between 2 and 2.4 inches, the AHA also recommends a compression rate of at least 100–120 compressions per minute. Tip: remember to push hard and fast in the center of the chest to the beat of the Bee Gees song, “Stayin’ Alive.” This will help rescuers keep to the recommended rate. ZOLL’s AED Plus® also has an easy-to-follow metronome beep that will assist rescuers in achieving the correct rate, and our AED Pro® also displays the rate numerically.

3. Release: According to the Guidelines, another key factor to obtaining high-quality CPR is the full release of the chest during each compression. This allows the heart to fill for the next compression. If a person fails to release by leaning on the chest or not coming off of the chest fully, pressure will build, resulting in less effective CPR. With ZOLL’s technology, we have provided a “Release Fully” prompt to remind the rescuer to release fully and quickly.

4. Interruptions: The release of the 2015 Guidelines included a key focus on minimizing interruptions in chest compressions during CPR, as it substantially reduces blood flow to the heart and brain. In addition, shock success is directly tied to pauses and begins to fall significantly after a pause as brief as ten seconds.

¹“Statistical Update.” American Heart Association Website, cpr.heart.org/AHAECC/CPRAndECC/General/UCM_477263_Cardiac-Arrest-Statistics.jsp. Accessed 26 May 2017.

Focus Story

You Could Be the Difference

Did you know? that 70% of cardiac arrests occur in a public setting? Nearly 90% of people who suffer from out-of-hospital cardiac arrest die. A victim’s chance of survival depends on immediately receiving high-quality CPR with the use of an AED. Sadly, only 46% of people receive immediate help before medically trained professionals arrive. If CPR is performed in the first few minutes of cardiac arrest, it could make all the difference. In fact, the AHA states that it could double or triple a person’s chance of survival.¹

Do you know the difference between sudden cardiac arrest and a heart attack?

Sudden cardiac arrest (SCA) happens to people of all ages, annually including more than 6,000 youths under the age of 18.² SCA occurs when an electrical malfunction of the heart causes it to suddenly stop beating. The symptoms appear suddenly, and a victim will collapse and lose consciousness. They will have no pulse and will be gasping or not breathing.

Sudden cardiac arrest is not the same as a heart attack. Although a heart attack can lead to SCA, there are many other causes.

A heart attack occurs when blood flow to the heart is obstructed due to a blocked artery. The warning signs can include pain or discomfort in the chest, back, or jaw; shortness of breath; cold sweats; and/or nausea and vomiting. These symptoms can come on suddenly, or they may sometimes start slowly and persist for hours, days, or weeks, whereas cardiac arrest is always “sudden.”

Check out our CPR and AED Quick Guide to learn what to do if you find a person unresponsive.

(ZOLL’s CPR and AED Quick Guide is available on MOM. To order hard copies, go to www.zoll.com/mom.)

¹CPR Facts and Stats.” American Heart Association Website, www.cpr.heart.org/AHAECC/CPRAndECC/AboutCPRFirstAid/CPRFactsAndStats/UCM_475748_CPR-Facts-and-Stats.jsp. Accessed 26 May 2017.

²“National CPR-AED Awareness Week: 7 Things You Should Know About Sudden Cardiac Arrest.” Sudden Cardiac Arrest Foundation Website, www.sca-aware.org/blog/scafoundation/national-cpr-aed-awareness-week-7-things-you-should-know-about-sudden-cardiac-arr. Accessed 26 May 2017.

ZOLL Gives Back

Each quarter ZOLL® sends an e-blast that features a drawing to win an AED Plus® to be donated to a school or charitable organization. This past quarter’s winner is Heidi Shrieves. Heidi was randomly selected from our “October Is Sudden Cardiac Arrest Awareness Month” campaign. She is an RN and school nurse at Kegotank Elementary School in Mappsville, Virginia. Below was her response to receiving our AED Plus:

“I am very thankful to be chosen as October’s Cardiac Awareness winner. As a school nurse, our primary goal is to keep our children safe and healthy. Ventricular fibrillation occurs in 8-20% of pediatric cardiac arrests. For every one minute delay in defibrillation, the survival rate falls by 7-10%. AEDs are increasingly used for pediatric cardiac arrest, and available reports indicate high success rates. Having an AED Plus will allow us to be able to give the appropriate care in the recommended amount of time. Having this necessary device will help us to save a child’s life. I sincerely appreciate this gift, and I assure you it will be used in the most effective and appropriate manner. Thank you again!!”

Above: Heidi Shrieves of Kegotank Elementary School with her new AED Plus®.

Quarterly Featured Case Study

“Man Down!” An AED Worth Its Salt

At 4:30 am on February 18, it was still dark when surface electrician Mike Smith arrived for work at the American Rock Salt Company’s Hampton Corners Mine in Mount Morris, New York.

Mike was the first person to see his colleague Greg Kurelko, 46, coming off third shift and recalls his co-worker being pale and gray.

“I thought I had a stomach bug,” Greg recalls. “I thought it was nothing major. The last thing I remember was going to get a cup of coffee, and then I blacked out.”

Read more on how the AED Plus® helped save Greg Kurelko’s life.

To find more case studies from a variety of different markets, including fitness facilities, municipalities, industrial, retail, and medical, please visit: www.zoll.com/casestudies. The save stories listed on our website can help you start the conversation about AEDs and CPR.

Marketing Tool Box

Sales Literature Available:

*Please note that it takes 72 hours for your order to process, and overnight shipping is not available.

ZOLL On the Road!

A peek at the shows we will be attending:

Note: Our trade show calendar is updated frequently. Please check with your local channel partner manager to see which shows we have added on.