Welcome

Welcome back to The Beat. We hope you are ready to ditch the cold and gear up for a sunny and healthy summer. This issue is dedicated to National CPR and AED Awareness week, June 1–7. This annual event emphasizes the ways high-quality CPR and AEDs can save more lives. Learn about National CPR and AED Awareness week and the importance of high-quality CPR in this issue’s feature article.

A big thanks goes out to each of you, our valued distributor partners and manufacturer representatives, for your continued partnership with ZOLL^®. We greatly appreciate your dedication to ZOLL and your hard work spreading CPR and AED awareness. We look forward to another successful quarter working with you.

We hope you find our newsletter insightful and use it as a resource during your conversations with customers. If you have any questions or topics that you would like us to address, please feel free to send questions or suggestions to distributorsupport@zoll.com or visit our newly updated distributor portal at http://psdistributor.zoll.com/.

Sincerely,

Your ZOLL AED Marketing Team

New Team Members

We are pleased to announce some new additions to the Public Safety and Channel Marketing Teams!

Please join us in welcoming the newest members of our growing AED marketing team: Bill Haun, Taylor Wallace, and Sina Samali. We are thrilled to have them join our ZOLL family.

Bill Haun joins our Public Safety team as a channel partner manager, overseeing territory in Virginia, North Carolina, and South Carolina. He is no stranger to ZOLL, as he joins us from our Temperature Management division with 20+ years of sales experience as a ZOLL senior account executive. Bill is comfortable with any challenge, and is extremely excited to begin working in this new role. He resides in Greenville, South Carolina.

Taylor Wallace is our new sales/distributor support specialist. Taylor is a 2017 graduate of Saint Michael’s College and joins us after a year of playing lacrosse for the Ireland National team and coaching lacrosse at the University of Manchester in the UK. He will support our Public Safety team and manage distributors’ questions, commissions, and promotional campaigns.

Sina Samali has joined the ZOLL Channel Marketing team as marketing and content coordinator for the Public Safety team. Sina is a graduate of New England College in Henniker, NH, where he earned his Bachelor’s degree in communication studies. Sina will be responsible for creating our quarterly newsletter, managing our distributor portal, and producing promotional flyers.

Locate your channel partner manager with our channel partner manager map.

National CPR and AED Awareness Week

In recognition of CPR and AED Awareness Week, here are some recent CPR developments and important tips that can better prepare you if you witness a sudden cardiac arrest.

New Directive Feedback Device Requirement

As of January 31, 2019, the AHA requires the use of an instrumented directive feedback device (IDFD) during CPR training courses. An IDFD measures compression rate, depth, hand position, recoil, and chest compression fraction, and it also provides real-time audio and visual feedback on these CPR essentials. An IDFD can be integrated into a manikin or serve as an accessory.

To meet the AHA’s requirement, at a minimum, the IDFD must measure and provide real-time audio and/or visual feedback on compression rate and depth. The feedback allows students to self-correct their skills in real time.

_{Source: American Heart Association website, newsroom.heart.org/news/new-requirements-for-american-heart-association-adult-cpr-courses. Accessed 7 May 2019.}

Cardiac Arrest Facts

• More than 350,000 cardiac arrests occur outside of the hospital each year, and there are about 10,000 cardiac arrests in the workplace each year in the U.S.
• Studies show that nearly 45% of out-of-hospital cardiac arrest victims survive when bystander CPR is administered.
• Fewer than half of those who suffer cardiac arrest out of the hospital get help before first responders arrive.

_{Source: American Heart Association Website, cpr.heart.org/AHAECC/CPRAndECC/AboutCPRECC/CPRFactsAndStats/UCM_475748_CPR-Facts-and-Stats.jsp. Accessed 30 April 2019.}

CPR Tips

• Keep on-site AEDs accessible. Keeping an AED on site and in close proximity is highly recommended.
• Administer CPR with a partner when possible. Delivering CPR is much more strenuous and requires a bit more physical “push” than you might think, and quite often the rescuer becomes winded and tired from the act itself. If there are other bystanders, work together to deliver CPR.
• Know the proper compression rate and depth. Remember, the target rate for high-quality CPR is 100–120 compressions per minute, with a compression depth of 2–2.4 inches.

Calling All Distributor Reps!

Have you experienced ZOLL’s VR Hero app? The app takes the viewer on a simulated cardiac arrest rescue with a ZOLL AED Plus^® and Real CPR Help^® technology, making it a useful tool that can help enhance sales opportunities. Reach out to your CPM to schedule a demo if you haven’t experienced the VR Hero app, and learn more in this video.

Virtual Reality Best Story Contest

We will host our first ever Best VR Story contest from June 1 through July 15, 2019. To enter, simply explain how you used our VR Hero app with a customer and how it helped you sell a ZOLL AED. The winner will receive an AED Plus to donate to their favorite charity.

How to qualify for the VR contest: Email your story to Sina Samali at Ssamali@zoll.com by July 15, 2019. Be as detailed as possible, as the more information you provide us, the better your chances to win! Our panel of judges will determine a winner, which will be announced after July 15.

Please contact Sina with any questions or concerns regarding the contest.

May the best story win!

VR Hero Demo Best Practices

• Download and get familiar with the VR App before your customer appointment. It’s helpful to know what
  your customer is seeing when they wear the goggles so you can help guide them through the experience.
• Prepare your goggles before your meeting. The ZOLL-branded goggles require some minor setup to ensure your phone is held correctly. Small rubber pads are provided to place in the phone holder to prevent buttons on the side of your phone from being pressed inadvertently.
• You may need to remove your phone from the case in order for it to fit in the goggles. It may be a good idea to remove the phone case before your meeting.
• Use your phone to demo VR so that you don’t run the risk of fumbling around with the VR Hero app if the WiFi happens to be spotty at the customer’s location.
• If you’re demonstrating the mobile version of the VR app, remind the customer that the app uses headset and phone movement to measure compression depth.

Marketing Toolbox

Stay in the loop with our portals and content databases:

• MOM Website: The best way for you to order literature for sales calls — reach out to Sina if you need help with your
  log-in information.
• Distributor Portal: For sales tools, marketing collateral, case studies, and images please visit http://psdistributor.zoll.com/.

ZOLL On the Road!

Don’t miss us! Make sure to stop by and say “hi” at these trade shows:

_{Our trade show calendar is updated frequently. Please check with your local channel partner manager to see the shows we have added.
For additional information, please reach out to Distributor Support at (888) 851-8584 or email us at distributorsupport@zoll.com.}