The purpose of a press release is to get attention, make news, and generate publicity. As a general rule of thumb, company developments that warrant a press releases fall within one of the following subject areas:
While we recognize there are exciting company developments that fall outside of the categories above and are supportive of promoting company news, we need to be cognizant not to “flood” the market, overexpose audiences to ZOLL announcements and ultimately diminish ZOLL’s ability to signal the importance of significant milestones.
Please take a moment to fill out the below form to help ZOLL Public Relations better understand your press release goals and objectives. Note: This is the first step in the process for consideration of your release. Contact Matt Hogan if you have further questions.